Lidar com uma indústria inovadora: Um olhar sobre cigarros aromatizados Promovido por Marcas Mainstream – Dealing With an Innovative Industry: A Look at Flavored Cigarettes Promoted by Mainstream Brands

buyersguide_728x90Lidar com uma indústria inovadora: Um olhar sobre cigarros aromatizados Promovido por Marcas Mainstream – Dealing With an Innovative Industry: A Look at Flavored Cigarettes Promoted by Mainstream Brands

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Produto e inovação de marketing é a chave para o sucesso da indústria do tabaco. Uma recente inovação foi o desenvolvimento e comercialização de cigarros aromatizados como extensões de linha de 3 marcas populares (Camel, Salem, e Kool). Estes produtos têm misturas distintas e marketing, bem como embalagens inovadoras e levantaram preocupações na comunidade de saúde pública que são direcionados a jovens.

Várias Iniciativas políticas destinadas a proibir ou limitar esses tipos de produtos com base nisso. Descrevemos exemplos dos produtos e sua comercialização e suas implicações potenciais (incluindo experimentação de cigarro, o consumo, e “fumar algum dia”), bem como seu potencial impacto sobre os adultos jovens.

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Journal Information

Voted One of the 100 Most Influential Journals in Biology & Medicine over the last 100 Years

by the Special Libraries Association

Selected as a core journal by the Medical Library Association (Public Health)

Volume 96, Issue 2 (February 2006)

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M. Jane Lewis and Olivia Wackowski. Dealing With an Innovative Industry: A Look at Flavored Cigarettes Promoted by Mainstream Brands. American Journal of Public Health: February 2006, Vol. 96, No. 2, pp. 244-251.

doi: 10.2105/AJPH.2004.061200

 

Accepted on: Aug 7, 2005

Dealing With an Innovative Industry: A Look at Flavored Cigarettes Promoted by Mainstream Brands

M. Jane Lewis, DrPH, and Olivia Wackowski, MPH

The authors are with the Department of Health Education and Behavioral Science, University of Medicine and Dentistry of New Jersey–School of Public Health, New Brunswick, NJ.

Peer Reviewed

Contributors M. J. Lewis conceptualized the essay and led the writing. O. Wackowski analyzed and described the brand image and dissemination channels and contributed to the writing and editing of drafts.

 

ABSTRACT

Product and marketing innovation is key to the tobacco industry’s success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths.

Several policy initiatives have aimed at banning or limiting these types of products on that basis. We describe examples of the products and their marketing and discuss their potential implications (including increased smoking experimentation, consumption, and “someday smoking”), as well as their potential impact on young adults.

Cited by

David E. Nelson, Paul Mowery, Kat Asman, Linda L. Pederson, Patrick M. O’Malley, Ann Malarcher, Edward W. Maibach, Terry F. Pechacek. (2008) Long-Term Trends in Adolescent and Young Adult Smoking in the United States: Metapatterns and Implications. American Journal of Public Health 98:5, 905-915
Online publication date: 1-May-2008.
Abstract | Full Text | PDF (306 KB) | PDF Plus (247 KB)

Brian A. Primack, Jay D. Aronson, Aaron A. Agarwal. (2006) AN OLD CUSTOM, A NEW THREAT TO TOBACCO CONTROL. American Journal of Public Health 96:8, 1339-1339
Online publication date: 1-Aug-2006.
Citation | Full Text | PDF (47 KB) | PDF Plus (50 KB)

Michael R. Greenberg. (2006) The Diffusion of Public Health Innovations. American Journal of Public Health 96:2, 209-210
Online publication date: 1-Feb-2006.
Citation | Full Text | PDF (46 KB) | PDF Plus (51 KB)

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